La Mer

La Mer is Estee Lauder’s most exclusive skincare line. La Mer approached us with the problem of how to capitalize on the many high profile celebrities, such as Cindy Crawford, Jennifer Lopez and Johnny Depp who use and love their products, without filming the actual celebrities. Raw Media devised and delivered La Mer’s very successful national campaign, “On Location with La Mer.” Utilized at every press event, online outlet and broadcast opportunity, “On Location with La Mer” brought the viewer on location for exclusive interviews with the esteemed make-up artists who apply and recommend La Mer to their celebrity clients.