John Frieda commissioned Raw Digital to create a promotional film for the launch of their Brilliant Brunette product line. The fabulous results are shown in testimonials from the brilliant brunettes themselves as well as beauty experts, in combination with witty creative content around the traditional brainy attributes associated with brunettes.
Kao commissioned Raw Digital to create a promotional video of their brand. Kao brands such as John Frieda, Ban and Jergens manufacture premium beauty products. Appearance is everything and Kao’s packaging appeals to the consumer right off the shelf. This initial engagement along with quality products set their brands apart from the competition.