Case Studies

BFFL Co

Dr. Elizabeth Chabner Thompson and her company BFFL Co create personalized hospital bags full of practical items a patient may forget to pack for post-surgery recovery. Dr. Thompson asked us to create a series of videos to strengthen their brand and marketing strategy. All seven of the videos we made were shot on location at a New York hospital and at Dr. Thompson’s home to produce both a clinical and a personal feel – an accurate reflection of BFFL Co itself.

Coombe Castle

Coombe Castle commissioned Raw Digital to create a series of viral videos which feature the product used in weird and unusual ways. The product, Clotted Cream, is widely unknown in the United States but remains a tea time standard in Britain. The purpose of the viral videos were to get audiences intrigued about the product [...]

Syneron’s “The Gretchen Project”

Syneron commissioned Raw Digital to create a graphical introduction for its online web series “The Gretchen Project”. The star of Bravo’s “Real Housewives of Orange County”, Gretchen Christine Rossi travels the world to discover new innovations and breakthroughs in the modern beauty industry.

Moët Hennessy

Moët Hennessy commissioned Raw Digital to create a promotional video showcasing their great gift collections of 2009. Moët has a number of gift ideas for different occasions which include special gift boxes as well as crystal wine glasses. Shoppers are sure to find the perfect gift for this holiday season.

US Weekly

US Weekly hired Raw Digital and Milk & Honey productions to create three webisodes that showed the planning of a wedding for the winners of their “Dream Wedding” contest.

IKEA “Everyday Fabulous”

Ikea hired Raw Digital to create a promotional video for its “Everyday Fabulous” concept store. The film is as quirky, inspired and, of course, functional as its subject, and features Lena Simonson-Berge, Mats Nilsson, Eva Anderson, and Thomas Karlsson.

Avon’s Christian Lacroix “Rouge” Product Launch

Avon commissioned Raw Digital to create a promotional video showcasing their new fragrance Christian Lacroix’s “Rouge”. The subtle elegance of this perfume is both classic and contemporary. “It is life and it is passion.”

DuPont’s Lycra Fashion Show

DuPont commissioned Raw Digital to make a promotional video of the “Lycra Has It” fashion event. The event showcased collections based in Lycra textiles. Parsons School of Design students created one of a kind designs using Lycra fabric.

Paul Labrecque’s EPK

Paul Labrecque commissioned Raw Digital to create a promotional video for its hair and bath products. The Paul Labrecque line represents three elements: sexy, simple, and sophisticated. The products enrich both body and hair for men and women.

Maybelline “Chicks With Attitude”

Maybelline hired Raw Digital to create a promotional video showcasing several rock and roll women – proving you can still look great while being a ‘Chick With Attitude.’ The video features Cheryl Vitali, Steve Lutz, Tamara Tuni as well as many others.

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