Case Studies

Sephora/Tokidoki/Criminally Cute Beauty

Raw Digital played a key role in the launch of Sephora’s new Tokidoki product line by creating an event wallpaper, three ‘get the look’ spots, and streaming the launch event live to the web.

Douglas Hannant: Spring 2011 Bridal Collection

Raw Digital created this event film & promotional piece for Douglas Hannant in order to help the designer create the biggest splash for his 2011 Bridal Collection.

Dressed to Kilt: Homecoming Scotland

Friends of Scotland commissioned Raw Digital to create a promotional video for the Scottish night of fashion, culture, and fun. The event showcases a number of top brand collections inspired by traditional Scottish textiles including Viviane Westwood and Victoria’s Secret. Celebrities such as Sean Connery, Donald and Ivanka Trump, Stone Philips, Michael Strahan and Linda [...]

Paul Lebrecque Salon’s Viral Campaign

Paul Labrecque commissioned Raw Digital to create a promotional video for its New York City hair salon. The Paul Labrecque salon houses some of the most talented hair dressers in the industry and focuses on high-end service for chic clientele.

Hearst Digital’s “Ultimate Prom”

The ultimate story about three Design High School students. The chance of a lifetime for one talented High School Senior, this 9 episode web series featured three competing teens who sought to design the Ultimate Prom Dress. Integrating sponsors such as Universal Motown, Hancock Fabrics, Vado Cameras, FIT, among others, the series sought to create [...]

Brides.com “Something Pink”

BRIDES Magazine, along with the Breast Cancer Research Foundation commissioned Raw Digital to create a promotional video for their Something Pink Campaign, which supports the Making Memories Breast Cancer Foundation (MMBCF), an organization founded to grant wishes to women with stage IV breast cancer and their families. The campaign features brands such as Badgley Mishka, [...]

YourProm.com “Jordin Sparks”

Your Prom hired Raw Digital to create a promotional video for their magazine issue featuring Jordin Sparks.

SoftSheen Carson

“Softsheen Carson comissioned Raw Digital to create a promotional video for their My Style My Way Tour. The video highlights many of the exciting features of the tour.”

Johnnie Walker’s “Dressed to Kilt” 2007

Johnnie Walker commissioned Raw Digital to create a promotional video for the Scottish night of fashion, culture, and fun. The event showcases a number of top brand collections inspired by traditional Scottish textiles including Viviane Westwood and Victoria’s Secret. Celebrities such as Sean Connery, Donald and Ivanka Trump, Stone Philips, Michael Strahan and Linda Hamilton [...]

Avon’s Christian Lacroix “Rouge” Product Launch

Avon commissioned Raw Digital to create a promotional video showcasing their new fragrance Christian Lacroix’s “Rouge”. The subtle elegance of this perfume is both classic and contemporary. “It is life and it is passion.”

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