Case Studies

BFFL Co

Dr. Elizabeth Chabner Thompson and her company BFFL Co create personalized hospital bags full of practical items a patient may forget to pack for post-surgery recovery. Dr. Thompson asked us to create a series of videos to strengthen their brand and marketing strategy. All seven of the videos we made were shot on location at a New York hospital and at Dr. Thompson’s home to produce both a clinical and a personal feel – an accurate reflection of BFFL Co itself.

Nailene’s SensatioNail Gel Polish French Manicure Tutorial

This tutorial demonstrates how to get the classic French Manicure look at home and is part of a video series we created for Nailene’s SensatioNail.

Procter & Gamble Halloween Style Tutorial

Procter and Gamble hired Raw Media to create a style tutorial video for some popular Halloween costumes. Tune in to see hair and makeup artist Emily Kate Warren demonstrate the simple steps to creating a great Halloween look.

Olay’s Pro X Clear- Q & A

DeVries hired Raw Digital to produce and edit a question and answer promotional video for ProX Clear, Olay’s acne treatment line targeted towards adults. In this video, dermatologist Dr. Diane Benson addresses questions about the cause, treatment, and prevention of adult acne breakouts. Berson identifies the three products of the ProX Clear line, explaining the purpose of each and emphasizing the benefits of salicylic acid, a key ingredient to look for when purchasing acne treatment products. “Olay ProX Clear is a skin care line which will target the acne, but at the same time will address the anti-aging needs of most adult patients,” says Berson.

Olay’s Pro X Clear- Sizzle Reel

Raw Digital partnered with DeVries to create a promotional video for Olay’s acne treatment line, ProX Clear. Dermatologist Dr. Diane Berson presented the line to individuals for use after participating in a yoga event. Dr. Berson talked about the existence, treatment, and prevention of adult acne, which often occurs as a result of perspiration, by using ProX Clear. “What’s nice about this product line is that it still contains all of the ingredients that are in the Olay Pro X, but it also has the ingredients to combat the acne,” said Berson.

Coombe Castle Cheese War

Raw Digital & Coombe Castle crafted this epic and slightly historically inaccurate retelling of the battle of Agincourt in order to illustrate the triumph of English cheeses over French ones.

Cetaphil Healthy Skin

Raw Digital worked with Cetaphil and dermatologist Doris Day to create this piece about a variety of skincare related issues, in order to increase awareness and to help keep your skin healthy all year round.

Cetaphil Eczema

Partnering again with Cetaphil and Dermatologist Doris Day, Raw Digital created this video informing consumers about the launch of several new Cetaphil products designed specifically to minimize the symptoms of eczema and to help treat this chronic skin condition.

Blackberry Sizzle Reel

Blackberry enlisted Raw Digital to create this sizzle reel that shows off Blackberry’s ubiquitous presence and its unique style.

CEW Beauty Awards

Raw Digital is a crucial piece of the annual CEW Beauty Awards, creating the nomination slides & animations, sponsor loops, and other background graphics. View a small sample to the right.

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