Featured Case Studies

Hearst Digital’s “Ultimate Prom”

The ultimate story about three Design High School students.

The chance of a lifetime for one talented High School Senior, this 9 episode web series featured three competing teens who sought to design the Ultimate Prom Dress. Integrating sponsors such as Universal Motown, Hancock Fabrics, Vado Cameras, FIT, among others, the series sought to create a dramatic reality show that could entertain teen audiences as well as drive traffic for tips and styles for prom.

Clients: Branded Entertainment Fashion Featured Hearst Digital Music Publishing Web


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See the Ultimate Prom Episode:

See the Promos:

See Promo through Youtube

The Results:

Total media impressions=117M impressions

See the whole Series:

All Episodes

Partners:

Media Partners:
  • Mypromstyle.com, Youtube, Seventeen Magazine, Cosmogirl.com, and other teen network affiliates
Integrations:
  • Universal Motown
  • Hancock Fabrics
  • Vado Cameras
  • Payless Shoes
Press Mentions:

Vote For Kat Deluna’s Ultimate Prom Dress Ahora!

Kat Deluna Creates The Ultimate Prom For One Lucky Girl!

Kat Deluna Rocks Diva Attitude For Ultimate Prom Style!

Designs on The Big Dance: Who Will Create The Ultimate Dress For The Ultimate Prom

Full press kit coming soon…

See the project in action:

myprom-lowerbar

Other Featured Case Studies:

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