St. Claire Falls

One dream to get on a reality show. Two best friends. And a whole lot of drama!

Program Overview:

ST. CLAIRE FALLS is a web series about the teenagers of St. Claire Falls, MI.  The series is aimed primarily at female audiences from 14-18.  Created exclusively for the web, the series centers on the town’s “it” girls—Jaime and Anna—who are just dying to get themselves on B/F/F, the latest popular reality TV show, which puts best friends to the ultimate test.

In order to craft a fabulous audition tape, Jaime and Anna enlist the help of “video-geek/outsider” Claire.    Recruited to help make them a household name and the next reality stars, Claire films all the details.  When she captures more than expected, will the casting video make the girls’ stars, or will their reality show reveal more than they really wanted?

Supplemental Content:

Opportunity Overview:

Sponsorships:

St. Claire Falls is seeking a presenting sponsor which would include specialized integration into scripts, product placements, and visibility on the website.

Tier 1: Single Inclusion: A main character would interact/ use the brand & show brand attributes in up to three scenes.

Tier 2: Multiple Exposure: Multiple characters would interact/ use the brand & show brand attributes throughout the series. Brand presence through a creative mix of character interaction & storyline in up to seven episodes. Additional exposure opportunities in online and promotional efforts.

Tier 3: Sponsorship: The main characters would interact/ use the brand & show brand attributes. Brand presence through all of the above platforms and also integrating marketing messages, inclusion in community sites and interactive platforms of the characters, myspace, facebook etc with brand logos etc. “brought to you by” pre- and post-roll.

Web:

St. Claire Falls has a number of placement opportunities for advertisers on the site. We are also offering sponsored blogs and interactive tools available for relevant brands.